“Websites Promote You 24/7: No Employee Will Do That”
- Build credibility
- Extend your practice’s reach
- Provide resources your community needs
- Appointments and payments online
A website can legitimize your business online, but it can also do so much more. Like grow your business.Website Design
“Poor Branding Conveys Poor Services”
- Show you take pride in your business
- Display prestige and professionalism
- Become a fixture in your community
- Attract more patients
Your brand is more than just your logo and business card, it’s what can separate you from competitors and attract new patients.Brand Design
Fundamentals Of Effective
Medical Website Design and Healthcare Marketing:
Establish Trust and Credibility
More than any other factor in determining your ability to succeed online is trust and credibility. This is the foundation of your success. If your online presence does not convey trust, if you appear to lack credibility, then nothing else we talk about is going to matter. This is particularly true concerning healthcare related businesses, such as: orthodontists, dentists, chiropractors, optometrists and so on.
Our strategy for establishing trust and credibility must therefore have a lot of width and depth to it. It has to span all of the different channels your patients could potentially learn something about it through (search engines, websites, social media, reviews…), and it has to reach deep into each of those channels to really engage with those patients on a level they respect and value.
Read more about how to establish trust and credibility on the web in our upcoming eBook, “Make You or Break You: How your presence online could destroy your business”.
Attract, Engage, Convert and Reward
Your website and marketing strategy should focus on accomplishing four main goals:
- Attract members of your community and make them aware that you exist
- Engage these folks in manners that they will find useful and valuable
- Convert them into patients
- Motivate them to become advocates
You can learn more about what we call the “5 C’s of Success” in this article. Ultimately, however your website looks like in the end, and whatever your marketing strategy ends up being, as long as you are following these four guidelines you should do alright.
Is Optimized for Mobile Devices
According to Google, as of May of 2015, more internet searches are happening on mobile devices than on desktop. This is particularly true when searching for local businesses. That means the likelihood of a potential (or current) patient stumbling onto your website from a mobile devices is extremely high. If your website is not optimized to display properly on one of these devices, that person will probably click away and visit your competitors website instead.
Whether or not your website is optimized for mobile devices also effects your rank position in Google search. A mobile responsive website will rank higher than a non-mobile responsive website.
Another thing to think about is mobile specific marketing. Contact us to learn more about this.
Search Engine Optimization And Website Performance
A good SEO strategy will put you on the right track towards ranking #1 in Google searches. Part of that strategy is understanding the on-site specific tasks you must complete in order to have a “search engine optimized website”. Things like content structure, sitemap structure, mobile responsiveness, page load speed and more, all contribute to “on-site” SEO.
Speaking of page load speed, the speed with which your webpages load actually contributes to how Google will rank your website. Further, 70% of website users will actually click away and never return to a website if the page takes longer than 5 seconds to load. So make sure your website is optimized for page speed as well!