HEALTHCARE
DIGITAL MARKETING

How are you going to attract your crowd?

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LOCAL SEO

“The Most Powerful Customer Acquisition Strategy”
  • Phone books are dead, Google killed ’em
  • Come up first in local searches
  • Get on the map for all to see
  • Watch the leads flood through your door
Local SEO has become one of the most effective strategies for healthcare related businesses to gain an edge against their local competitors.
Local SEO
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SOCIAL MEDIA

“The Potential Is Huge, It Is All Up To You (Or Us)”
  • Target your demographic
  • Grow your brand’s awareness
  • Engage your community
  • Drive traffic through your doors
Social Media is a blessing in disguise for businesses who want to grow their customer base.
Social Media
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CONTENT MARKETING

“The Most Powerful Customer Acquisition Strategy”
  • Phone books are dead, Google killed ’em
  • Come up first in local searches
  • Get on the map for all to see
  • Watch the leads flood through your door
Content Marketing is a form of marketing that engages your community with valuable content.
Content Marketing
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EMAIL MARKETING

“The Most Powerful Customer Acquisition Strategy”
  • Phone books are dead, Google killed ’em
  • Come up first in local searches
  • Get on the map for all to see
  • Watch the leads flood through your door
Email Marketing is still a core aspect of digital marketing and will continue to be.
Email Marketing
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PAID ADS

“The Most Powerful Customer Acquisition Strategy”
  • Phone books are dead, Google killed ’em
  • Come up first in local searches
  • Get on the map for all to see
  • Watch the leads flood through your door
Paid Ads help you reach your target patient base quickly and accurately.
Paid Ads
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Fundamentals Of Effective
Medical Website Design and Healthcare Marketing:

Establish Trust and Credibility

More than any other factor in determining your ability to succeed online is trust and credibility. This is the foundation of your success. If your online presence does not convey trust, if you appear to lack credibility, then nothing else we talk about is going to matter. This is particularly true concerning healthcare related businesses, such as: orthodontists, dentists, chiropractors, optometrists and so on.

Our strategy for establishing trust and credibility must therefore have a lot of width and depth to it. It has to span all of the different channels your patients could potentially learn something about it through (search engines, websites, social media, reviews…), and it has to reach deep into each of those channels to really engage with those patients on a level they respect and value.

Read more about how to establish trust and credibility on the web in our upcoming eBook, “Make You or Break You: How your presence online could destroy your business”.

Attract, Engage, Convert and Reward

Your website and marketing strategy should focus on accomplishing four main goals:

  • Attract members of your community and make them aware that you exist
  • Engage these folks in manners that they will find useful and valuable
  • Convert them into patients
  • Motivate them to become advocates

You can learn more about what we call the “5 C’s of Success” in this article. Ultimately, however your website looks like in the end, and whatever your marketing strategy ends up being, as long as you are following these four guidelines you should do alright.

Is Optimized for Mobile Devices

According to Google, as of May of 2015, more internet searches are happening on mobile devices than on desktop. This is particularly true when searching for local businesses. That means the likelihood of a potential (or current) patient stumbling onto your website from a mobile devices is extremely high. If your website is not optimized to display properly on one of these devices, that person will probably click away and visit your competitors website instead.

Whether or not your website is optimized for mobile devices also effects your rank position in Google search. A mobile responsive website will rank higher than a non-mobile responsive website.

Another thing to think about is mobile specific marketing. Contact us to learn more about this.

Search Engine Optimization And Website Performance

A good SEO strategy will put you on the right track towards ranking #1 in Google searches. Part of that strategy is understanding the on-site specific tasks you must complete in order to have a “search engine optimized website”. Things like content structure, sitemap structure, mobile responsiveness, page load speed and more, all contribute to “on-site” SEO.

Speaking of page load speed, the speed with which your webpages load actually contributes to how Google will rank your website. Further, 70% of website users will actually click away and never return to a website if the page takes longer than 5 seconds to load. So make sure your website is optimized for page speed as well!

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