Case Study:
HARPER ORTHODONTICS

Summary

Dr. Stephen Harper D.D.S. came to us frustrated with his previous website provider. It was just a tired ol' template (an expensive one) that looked like 1,000 other orthodontist websites. He overheard that Lemon Sevens was a boutique healthcare marketing agency who knew exactly how to match the credibility of his brand to the quality of his services. We happily confirmed that rumor as true.

What We Did

  • Strategy
  • Branding Design
  • Website Design
  • Digital Marketing

Their Unique Users

Every website has a unique set of users. We identify who the major users of your website will be, and then we develop persona profiles (which will inform the design and strategy decisions we make).

Jack the Devoted Dad
  • Works for Shell Oil
  • Owns a Ford F-250
  • Enjoys watching sports
  • Has 3 kids under 11
  • Isn't tech savvy
Anita the Aspiring Actress
  • 11th grade cheerleader
  • Loves scrolling on Facebook
  • Wants to attend Art school
  • Has a lot of friends
  • Favorite color is purple
Patty the Professional
  • RN at hospital
  • Has 2 dogs
  • Enjoys hiking in the hills
  • Drives a Toyota
  • Does yoga 5 days a week

Preparing for Success

After our intial discovery correspondence, we put our heads down and plan out the foundation of your project. Competitve analysis, keyword research, traffic analytics, sitemaps and sketch's.

And In The Beginning, There Was... Discovery

Every project starts with a meeting. Our initial meeting (over the phone) with Harper Orthodontics took only 40 minutes and it was super informative. We started with a quick SWOT Analysis, then Dr. Harper explained who his core patients were, what his brand vision and voice was, and together we mapped out a set of detailed goals he'd like to achieve with his website.

  • Quick SWOT Analysis
  • Brand Voice and Vision
  • SMART Goals
  • Project Scope

Then There Was Research

Immediately after hanging up the phone, the team started in with patient demographic data. This data informed our persona profiles, as you can see above. We then conducted a competitive analysis of Dr. Harper's market and found out there was relatively little competition and quite a bit of opportunity for growth. After that, our SEO expert conducted an SEO Audit to see where he currently stands in the rankings, and what opportunities we should capture.

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On To The Planning

At this point it seemed like we had a good idea of who Dr. Harper's patients were, and what essential website functions his website needed, so we began building out the content structure of the website. This is also the stage that we would build out a content marketing plan.

More on Content Marketing

In Comes the Design/Development

So... enough with all that data and strategy talk. It's time to design! In the jumble of information and mis-information about medical services that is prevalent on the internet now-a-days, it’s vital that your branding convey's exceptional skill while maintaining a warm and personable touch.

Revamping the Branding

One mistake that many medical and healthcare professionals make is pushing too much of a "clinical" feel with their business. This was a problem that we helped Dr. Harper fix. Even though good branding can help you be seen as more professional and credibile than your competitors, branding may be even more important in helping you become personable. This is what really helps you stand out and intimately connect with your locality.

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Sketching The Foundation

Even though most of what we do is with digital media, we always take a "back-to-basics" approach by sketching on paper. This allows us to take all the data, goals, strategies and plans, and quickly iterate design ideas around them. What's put down on paper doesn't always make it "to the big screen", but sketching definitely helps us formulate better ideas.

Website of Champions

Small businesses are price-sensitive. There is no avoiding it. That being said, price sensitivity does not equal a measly budget. Small businesses are willing to invest in marketing that works. Targeted, actionable and measurable marketing is the only thing that makes sense to small businesses.

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Making it Mobile

Small businesses are price-sensitive. There is no avoiding it. That being said, price sensitivity does not equal a measly budget. Small businesses are willing to invest in marketing that works. Targeted, actionable and measurable marketing is the only thing that makes sense to small businesses.

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My Pledge To You Is:

When you join Lemon Sevens as a client you will become part of our small, but growing family tree. That means our success is directly attached to your success. So instead of looking to acquire more clients, we will work endlessly to keep your business successful.

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